La maison Alison Louvet

The Designer

It was bound to happen, this dream of a little girl, a path only dedicated to this trade… Since 5 years old, Alison Touzé has been sewing, drawing and creating alongside her grandmother, Yvette, who taught her a lot about the trade. Costumes, dresses, seams… it was a passion born from childhood.

Today, Alison, who has been creating bespoke and made-to-measure dresses in her own workshop for 5 years, launches her first collection, with her grandmother still by her side. “We started together. She is my foundation. We learn a lot from each other. We complement each other. We are one.” This strong bond between the two shows through the craftsmanship, the choice and work of fabrics and materials, the quality and precision of her gowns.

Through her creations, she reveals a tender-hearted and romantic universe.

“We all need love to live. Marriage means a lot to me; I believe in it. It’s important to live in the moment.”

The Brand

De soie et d’émotions was born in April 2013, on a train between Paris and Blois. Alison worked as a pattern designer for a fashion designer in Paris and she wanted to launch her own brand and find a name for it. The word soie, (meaning silk) came from her attachment to silk fabric and the word émotions from what marriage means to her customers and to her.

She always wanted to create her own wedding gowns.

She fell in love with lace while she was working for Alice Cadolle who encouraged her to start her own business.

Having first specialized in creating bespoke gowns for 5 years, she now launches her very first made-to-measure collection with 25 dresses as a way to reveal her creative universe.

Every woman is unique. This first collection is designed to enhance and reveal their beauty. All the dresses belong to a bucolic, bohemian, nature inspired and geometrical universe.

Alison’s passion for history and the different periods of the last centuries also shows through her creations. The lines are refined, technical, flowing and delicate.